Leading with Culture: My Journey as a Latina Business Owner

Nancy Quero of Guelaguetza Designs is presenting at the Latina Founders Panel, taking place from 1:00 PM to 4:00 PM on Thursday, September 17 at the Wyoming Branch of Kent District Library. Register here. In this post, Nancy shares what people can expect from her presentation. 

For more than 20 years, Nancy Quero has experienced the challenges, growth and rewards of entrepreneurship. As the founder of Guelaguetza Designs, Nancy has learned that culture is more than our heritage — it's a powerful foundation for building a meaningful business.

In this presentation, Nancy will share:

· How embracing her Latina identity shaped her entrepreneurial journey.

· Lessons learned from over two decades in business, including brick-and-mortar and e-commerce.

· Why authenticity and cultural identity can become your greatest competitive advantage.

· How businesses can create impact by preserving traditions, supporting communities and building genuine connections.

Whether you're an entrepreneur, business owner or someone passionate about culture and leadership, Nancy hopes this presentation inspires you to lead with purpose and embrace the unique story only you can tell.