DO MORE GOOD® Workshop
Thursday, May 7, 2026, 1:00 PM - 3:30 PM, Amy Van Andel Library (Ada)
- Who should attend: Business owners and marketing professionals in commercial and non-profit organizations.
- Create clarity and strength in the way people embrace your brand, purpose and value proposition.
Learn how your business or organization can improve your messaging to grow your success and impact from Bill McKendry, founder and co-owner of BrandHaven and author of Do More Good.
Space is limited so registration is required for this event. The first 40 attendees will receive a signed copy of DO MORE GOOD, where Bill provides incredible insights and tips from his over thirty-five years of helping nonprofit organizations expand their reach and become more effective in their communication. More than just advice, this book serves as both a blueprint and roadmap for driving meaningful growth and lasting change
Doors open 15 minutes before the program begins; please check in with library staff upon arrival to claim your reservation. Any seats left open five minutes before the program begins will be given to patrons in the library who want to attend but weren’t able to register. Light refreshments will be provided, and it is recommended that you bring a laptop or other electronic device for this event.
About the presenter
Bill McKendry is the founder and chief creative officer at BrandHaven, which he launched after heading Hanon McKendry, being vice chairman and chief creative officer of JDA Worldwide, serving at BBDO/Denver and winning over 1,500 national and international awards in advertising and marketing.
Bill is also founder of the nonprofit advocacy organization DO MORE GOOD® and author of the best-selling book by the same name. He was inducted into the American Advertising Federation’s (AAF) National Hall of Achievement for his work with nonprofit causes.
His corporate client experiences have included Target Stores, American Express, Dodge, Taco Bell and Kohler. And he’s led branding efforts for nonprofit clients such as The Chosen, Salvation Army, Young Life and World Vision.
More recently, Bill led the formation, creation and launch of the He Gets Us Campaign, which has prompted much national discussion and media attention, especially around the thought-provoking ads appearing in the last three Super Bowls.