This strategic plan outlines our purpose, vision, 3-year business goals, annual operational initiatives and core values. It serves as a lens to assess all ideas and determine priorities.

These strategic goals were set as a way to actively live out our core values: to be an inclusive, authentic, positive, courageous and helpful presence in each of the communities we serve. Successfully living out our core values ultimately helps us to achieve our purpose: to further all people.

Core Values

Values are at the heart of culture. They reflect who we are and what we stand for.

• INCLUSIVE - Engaging all people through kindness, empathy and love.
• AUTHENTIC - Being true to those we serve and ourselves, and forging meaningful, whole-hearted connections.
• POSITIVE - Assuming the best in others and believing anything is possible.
• COURAGEOUS - Daring to do what is right.
• HELPFUL - Serving others with a sincere passion.

How do we determine the focal points for the strategic plan?

• Surveying and actively listening to patrons and partners.
• Key performance indicators (KPIs).
• Inter- and intra-industry trend research.
• Strength/Weakness/Opportunity/Threat (SWOT) analyses.
• Projects proposed by staff, community partners and the people we serve.
• Known issues.
• Data that informs decisions.