Marketing Toolkit for Local Indie Authors
Congratulations on having your book included in the Local Indie collection at Kent District Library! This is a significant achievement and a great opportunity to reach more readers. Here are ten ideas to help you promote your book:
- Social Media: Use platforms like Facebook, Instagram, X and LinkedIn to announce that your book is available at the library. Include a link to the library’s website or online catalog.
- Record a Podcast: KDL has a podcast studio at the Amy Van Andel Library in Ada where you can record and publish a recording. Reserve studio time now.
- Encourage Book Reviews: Your readers can post ratings and reviews of your book. To do so, look it up in the library catalog, scroll to the OPINIONS section and use the "From the Community" form.
- Email Newsletter: If you have an email list of followers or subscribers, send them an update about your book’s availability at the library.
- Author Website: Update your website with the news and provide a link to the library’s website.
- Press Release: Write a press release about your book being included in the Local Indie collection and distribute it to local newspapers, magazines, and online news sites.
- Community Events: Attend local community events, fairs, or festivals where you can talk about your book.
- Local Radio and TV Stations: Contact local radio and TV stations and offer to do an interview about your book.
- Bookmarks or Flyers: Create bookmarks or flyers with your book cover and information about its availability. Ask to leave these at local businesses or community centers. Not a designer? Try Canva.com, a free design app with plenty of templates to use.
- Networking: Connect with other local authors, educators, and community leaders. Word-of-mouth is a powerful tool for promotion.
Remember, the key to successful self-promotion is persistence and creativity!
Here are some resources for you to use: